Last Updated: 3 September 2026
 

JIN YU TRADING PTE LTD (“Jin Yu Trading”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal data when you visit or use our website at www.jinyu-trading.com (the “Website”), contact us, purchase our products, request information, submit an enquiry, or otherwise interact with us.

We are a Singapore company operating the business known as Jin Yu Shelving & Racks, providing shelving, racks, storage solutions and related accessories.

This Privacy Policy is intended to comply with the applicable requirements of the Personal Data Protection Act 2012 of Singapore (“PDPA”) and other applicable Singapore laws.

By using our Website or providing personal data to us, you acknowledge the practices described in this Privacy Policy.

 

1. WHO WE ARE
 

The organisation responsible for the collection, use and disclosure of your personal data is:

JIN YU TRADING PTE LTD

Business name: Jin Yu Shelving & Racks

Address:
Joo Seng Warehouse (Block 3)
3 Upper Aljunied Link #02-03
Singapore 367902

Email: sales@jinyu-trading.com

Telephone / WhatsApp: +65 9003 7327

Website: www.jinyu-trading.com

Our business operates from Singapore and provides shelving, racks, storage products and related accessories to customers.

 

2. WHAT IS PERSONAL DATA?
 

For the purposes of this Privacy Policy, “personal data” means data about an individual who can be identified from that data, or from that data together with other information that we have or are likely to have access to.

Depending on how you interact with us, the personal data we may collect includes:

• Name;

• Company or business name;

• Email address;

• Telephone or mobile number;

• WhatsApp contact information;

• Billing address;

• Delivery address;

• Shipping information;

• Information contained in enquiries, messages or requests;

• Product and order information;

• Purchase and transaction information;

• Account or login information, where applicable;

• Information provided when requesting a quotation;

• Information provided when contacting our sales team;

• Feedback and correspondence;

• IP address;

• Browser type;

• Device information;

• Operating system;

• Website usage information;

• Cookie information; and

• Other information that you voluntarily provide to us.

We do not intentionally seek to collect sensitive personal information unless such information is reasonably necessary for a specific purpose and collection is permitted by applicable law.

 

3. HOW WE COLLECT YOUR PERSONAL DATA
 

We may collect personal data directly from you or automatically when you use our Website.

We may collect personal data when you:

• Visit our Website;

• Browse our products;

• Add products to your shopping cart;

• Place an order;

• Purchase products from us;

• Request a quotation;

• Submit an enquiry;

• Contact us by email;

• Contact us by telephone;

• Contact us through WhatsApp;

• Communicate with our sales or customer service personnel;

• Provide information for delivery or collection;

• Provide feedback;

• Participate in promotions or other activities; or

• Otherwise voluntarily provide information to us.

We may also automatically collect certain technical information when you visit our Website, including information relating to your device, browser, IP address, Website interactions and general usage.

 

4. WHY WE COLLECT AND USE PERSONAL DATA
 

We may collect, use and disclose personal data for purposes that are reasonably necessary for operating our business and providing our products and services.

These purposes include the following.

 

4.1 Processing orders and purchases
 

We may use your personal data to:

• Process and fulfil your orders;

• Confirm purchases;

• Process payments through applicable payment service providers;

• Prepare invoices and transaction records;

• Arrange delivery;

• Arrange collection;

• Communicate with you regarding your order;

• Process returns, refunds, cancellations or exchanges where applicable; and

• Provide customer service relating to your purchase.
  
   

4.2 Responding to enquiries
 

We may use your personal data to:

• Respond to enquiries;

• Provide product information;

• Provide quotations;

• Discuss product specifications;

• Discuss product availability;

• Recommend products;

• Understand your shelving or storage requirements;

• Arrange follow-up communications; and

• Provide sales assistance.
  
   

4.3 Providing customer service
 

We may use personal data to:

• Respond to customer requests;

• Provide after-sales assistance;

• Handle complaints;

• Investigate issues;

• Provide information relating to products;

• Maintain customer records; and

• Communicate with customers regarding our products and services.
  
   

4.4 Operating and improving our Website
 

We may use information collected through our Website to:

• Operate the Website;

• Maintain Website functionality;

• Process shopping-cart activity;

• Improve Website performance;

• Improve the customer experience;

• Understand how visitors use the Website;

• Identify technical problems;

• Maintain Website security;

• Prevent fraud or misuse; and

• Improve our products and services.
  
   

4.5 Business administration
 

We may use personal data for reasonable business purposes, including:

• Accounting;

• Record keeping;

• Auditing;

• Business administration;

• Internal reporting;

• Managing customer relationships;

• Managing suppliers and service providers;

• Resolving disputes; and

• Protecting our business interests.
  
   

4.6 Marketing
 

Where permitted by applicable law, we may use your personal data to communicate with you about:

• Our products;

• New products;

• Promotions;

• Special offers;

• Sales;

• Company updates; and

• Other information relating to our products and services.

Where consent is required by law, we will obtain the appropriate consent before sending marketing communications.

You may withdraw your consent to receive marketing communications at any time by contacting us or using the unsubscribe function provided in the relevant communication.

 

5. LEGAL AND REGULATORY PURPOSES
 

We may collect, use or disclose personal data where reasonably necessary to:

• Comply with applicable laws and regulations;

• Respond to lawful requests from government agencies or regulatory authorities;

• Establish, exercise or defend our legal rights;

• Investigate suspected fraud or unlawful activity;

• Enforce agreements and terms;

• Protect our property and business;

• Protect the safety of our employees, customers and other persons; and

• Fulfil other legal or regulatory obligations.
  
   

6. CONSENT
 

Where required under applicable law, we will obtain your consent before collecting, using or disclosing your personal data for the relevant purpose.

Depending on the circumstances, consent may be provided expressly or may be deemed to have been provided in accordance with applicable law.

Where we rely on consent, you may withdraw your consent by contacting us using the contact details in this Privacy Policy.

Withdrawal of consent does not affect the lawfulness of any collection, use or disclosure that took place before your withdrawal.

If you withdraw consent, we may no longer be able to provide certain products, services or functionality where the relevant personal data is reasonably necessary for those purposes.

 

7. DISCLOSURE OF PERSONAL DATA
 

We do not sell your personal data.

We may disclose personal data where reasonably necessary for the purposes described in this Privacy Policy.

Depending on the circumstances, your personal data may be disclosed to:

• Employees and authorised personnel of JIN YU TRADING PTE LTD;

• Website hosting and technology providers;

• E-commerce and website service providers;

• Payment service providers;

• Banks and financial institutions;

• Delivery and logistics companies;

• Courier companies;

• IT and technical service providers;

• Cybersecurity and security service providers;

• Professional advisers such as accountants, auditors and lawyers;

• Insurance providers;

• Government agencies and regulatory authorities where required or permitted by law; and

• Other service providers that reasonably require the information to provide services to us.

We will take reasonable steps to ensure that third parties handling personal data on our behalf provide an appropriate level of protection for that information.

 

8. PAYMENT INFORMATION
 

When you make a purchase through our Website, payment transactions may be processed through third-party payment service providers.

Where applicable, payment information may be collected and processed directly by the relevant payment provider.

We do not intend to retain complete payment-card information such as your full credit or debit card number or card security code unless such information is specifically required, reasonably necessary and permitted by applicable law.

Third-party payment providers may have their own privacy policies and terms governing the collection and processing of payment information.

 

9. DELIVERY AND LOGISTICS
 

If you purchase products from us, we may provide relevant personal information to delivery, logistics or courier service providers so that your order can be delivered.

Information provided for delivery may include:

• Recipient name;

• Delivery address;

• Telephone number;

• Order information; and

• Other information reasonably necessary to complete the delivery.

Such information will be used for order fulfilment, delivery and related purposes.

 

10. WHATSAPP AND OTHER COMMUNICATION SERVICES
 

We may communicate with customers by telephone, WhatsApp, email or other communication channels.

If you choose to contact us through WhatsApp or another third-party communication platform, information you provide may also be processed by the relevant platform in accordance with its own terms and privacy practices.

We recommend that you do not send unnecessary sensitive or confidential information through messaging platforms.

 

11. COOKIES
 

Our Website may use cookies and similar technologies.

Cookies are small data files that may be stored on your device when you visit a website.

Cookies may be used for purposes including:

• Enabling Website functionality;

• Maintaining Website sessions;

• Remembering preferences;

• Maintaining shopping-cart functionality;

• Understanding Website usage;

• Measuring Website performance;

• Improving the Website;

• Improving the user experience;

• Maintaining security; and

• Supporting advertising or marketing activities where applicable.

Some cookies may be placed or controlled by third-party service providers used by our Website.

You can generally control or disable cookies through your browser settings.

If you disable certain cookies, some parts of the Website may not function correctly.

 

12. WEBSITE ANALYTICS AND TECHNICAL INFORMATION
 

When you visit our Website, certain technical information may be collected automatically.

This may include:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Pages visited;

• Website interactions;

• Approximate geographic information derived from technical information;

• Referring website information;

• Date and time of access;

• General usage information; and

• Other technical information necessary for operating and securing the Website.

We may use this information to understand Website traffic, improve Website performance, identify technical problems, maintain security and improve our products and services.

Where third-party analytics or technology services are used, those providers may process information according to their own terms and privacy policies.

 

13. MARKETING COMMUNICATIONS
 

We may send marketing communications where permitted under applicable law.

Marketing communications may include information about:

• Shelving products;

• Storage products;

• Racks;

• Accessories;

• New products;

• Promotions;

• Discounts;

• Special offers; and

• Other products or services offered by us.

We will comply with applicable Singapore requirements relating to marketing communications, including requirements applicable to the Do Not Call Registry.

You may stop receiving marketing communications from us by:

• Using the unsubscribe mechanism included in the communication, where available; or

• Contacting us at sales@jinyu-trading.com.

Opting out of marketing communications will not prevent us from sending non-marketing communications that are necessary for an existing transaction or service, such as order confirmations, invoices, delivery arrangements or responses to your enquiries.

 

14. PROTECTION OF PERSONAL DATA
 

We take reasonable steps to protect personal data in our possession or under our control against:

• Unauthorised access;

• Unauthorised collection;

• Unauthorised use;

• Unauthorised disclosure;

• Unauthorised copying;

• Modification;

• Loss;

• Destruction; and

• Other similar risks.

Depending on the circumstances, our safeguards may include appropriate access controls, password protection, technical safeguards, administrative procedures and other reasonable security measures.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

Accordingly, although we take reasonable steps to protect personal data, we cannot guarantee the absolute security of information transmitted to or through our Website.

 

15. RETENTION OF PERSONAL DATA
 

We will retain personal data only for as long as it is reasonably necessary to fulfil the purposes for which the information was collected, or for other legitimate business or legal purposes.

The length of time we retain personal data may depend on:

• The nature of the information;

• The purpose for which it was collected;

• Whether there is an ongoing business relationship;

• Whether the information is required to provide a service;

• Accounting and tax requirements;

• Legal and regulatory requirements;

• Record-keeping requirements;

• Dispute resolution; and

• The establishment, exercise or defence of legal claims.

When personal data is no longer reasonably required, we will take reasonable steps to dispose of it securely or anonymise it where appropriate.

 

16. TRANSFER OF PERSONAL DATA OUTSIDE SINGAPORE
 

Some service providers and technology providers that support our business or Website may operate outside Singapore.

As a result, personal data may be transferred to or accessed from countries outside Singapore.

Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection comparable to the protection required under applicable Singapore data protection law.

This may include appropriate contractual, organisational or technical safeguards.

 

17. ACCESS TO PERSONAL DATA
 

You may request access to personal data about you that is in our possession or under our control.

You may also request information about how your personal data has been used or disclosed by us during the period permitted under applicable law.

Access requests should be sent to:

sales@jinyu-trading.com

We may require sufficient information to verify your identity before processing an access request.

We will handle access requests in accordance with applicable Singapore law.

In certain circumstances, we may not be able to provide access to particular information where an exception under applicable law applies.

 

18. CORRECTION OF PERSONAL DATA
 

If you believe that personal data we hold about you is inaccurate or incomplete, you may request that we correct the information.

Correction requests should be sent to:

sales@jinyu-trading.com

Please provide sufficient information for us to identify the relevant personal data and understand the correction requested.

We may verify your identity before processing the request.

We will handle correction requests in accordance with applicable Singapore law.

 

19. WITHDRAWAL OF CONSENT
 

If we rely on your consent to collect, use or disclose your personal data, you may withdraw that consent by contacting us at:

sales@jinyu-trading.com

We will explain the likely consequences of withdrawing consent where appropriate.

Withdrawal of consent does not affect any collection, use or disclosure that took place before the withdrawal.

Depending on the circumstances, withdrawing consent may affect our ability to provide certain products, services or Website functionality.

 

20. ACCURACY OF PERSONAL DATA
 

We take reasonable steps to ensure that personal data in our possession or under our control is accurate and complete where the information is likely to be used to make a decision affecting you or is likely to be disclosed to another organisation.

You should inform us if any personal information you have provided to us changes.

 

21. DATA BREACHES
 

We take reasonable measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, loss or other similar risks.

If we become aware of a data breach, we will assess the breach and take appropriate action in accordance with applicable Singapore laws and regulatory requirements.

Where a data breach is assessed to be notifiable under applicable law, we will notify the Personal Data Protection Commission and/or affected individuals as required by law.

 

22. THIRD-PARTY WEBSITES
 

Our Website may contain links to third-party websites, applications or services.

Third-party websites are not controlled by us.

If you access a third-party website through a link on our Website, that third party may collect, use and process your personal data according to its own privacy policy and terms.

We are not responsible for the privacy practices, security or content of third-party websites.

You should review the privacy policy of any third-party website before providing personal information to that website.

 

23. CHILDREN'S PRIVACY
 

Our Website and products are primarily intended for general consumers, businesses and organisations.

We do not knowingly seek to collect personal data from children for purposes that are inappropriate or not permitted under applicable law.

If you believe that a child has provided personal data to us and you believe that the information should not have been collected, please contact us at:

sales@jinyu-trading.com

 

24. COMPLAINTS AND DATA PROTECTION CONTACT
 

If you have a concern, complaint or question about the way we handle personal data, please contact us.

JIN YU TRADING PTE LTD

Data Protection Contact

Joo Seng Warehouse (Block 3)
3 Upper Aljunied Link #02-03
Singapore 367902

Email: sales@jinyu-trading.com

Telephone / WhatsApp: +65 9003 7327

We will review and address your complaint or enquiry within a reasonable period.

We may need to verify your identity before providing information or taking action relating to your personal data.

If you remain dissatisfied after contacting us, you may contact the Personal Data Protection Commission of Singapore or pursue other remedies available under applicable law.

 

25. CHANGES TO THIS PRIVACY POLICY
 

We may update this Privacy Policy from time to time.

Changes may be made to reflect:

• Changes to our business;

• Changes to our Website;

• Changes to our products or services;

• Changes in technology;

• Changes in our personal data practices;

• Changes in applicable laws or regulations; or

• Other operational or legal requirements.

When we make changes, we will publish the updated Privacy Policy on our Website and update the “Last Updated” date at the beginning of this document.

You should review this Privacy Policy periodically to remain informed about how we handle personal data.

 

26. GOVERNING LAW
 

This Privacy Policy is governed by the laws of Singapore.

Any matters relating to the collection, use, disclosure, protection, retention or handling of personal data by JIN YU TRADING PTE LTD are subject to applicable Singapore laws, including the Personal Data Protection Act 2012, as amended or replaced from time to time.

 

27. CONTACT INFORMATION
 

For all privacy and personal-data related enquiries, please contact:

JIN YU TRADING PTE LTD
Jin Yu Shelving & Racks

Joo Seng Warehouse (Block 3)
3 Upper Aljunied Link #02-03
Singapore 367902

Email: sales@jinyu-trading.com
Telephone / WhatsApp: +65 9003 7327
Website: www.jinyu-trading.com

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